Online service games, often referred to as “live service” games, are designed to be continually updated, offering fresh content and experiences. A significant challenge when developing such games is ensuring players remain engaged over time (ie. retention). A well-considered User Experience (UX) design can be a pivotal factor in achieving…

Ever since Spiderman 2 came out I have been mesmerized by the UI changes based on whether I’m playing as Spiderman or Miles. Being able to design comprehensive UI within a game, keeping in mind the UX of the game all the while making sure it looks and feels great…

In today’s fast-paced and ever-evolving design landscape, the term “diversity” has become a buzzword. However, while many organizations have made strides in promoting gender and racial diversity, there’s an incredibly important facet of diversity that remains largely overlooked: neurodiversity. Inclusive leadership for neurodiverse design teams is not just about ticking…

In the ever-evolving world of gaming, there’s one element that stands out as a key determinant of a game’s success: User Experience (UX). While graphics, storylines, and gameplay mechanics are crucial, it’s the UX that often decides whether a player stays engaged or abandons a game. In this article, we’ll…

In the landscape of video game design, the first impressions matter immensely. With a plethora of games vying for players’ attention, onboarding has emerged as a crucial touchpoint. Crafting an impeccable, intuitive, and engaging onboarding experience is akin to laying a strong foundation for your in-game universe. This article…

Introduction UX design plays an important role in creating products that resonate with customers. To efficiently execute projects, it becomes essential to establish a well-defined team structure and foster positive and seamless collaboration among team members. This article dives into the role definitions within a UX design team and explores strategies…

Introduction Iterative design is a fundamental approach in UX design that involves the repetitive process of creating, testing, refining, and improving a design based on user feedback and insights. These findings can help designers make informed decisions and lead to a more user-centered product. Through iterative design, we accept that our…

We all know that if we understand our users and design for their needs, the business will go up. Google Analytics gives you statistical data on bounce rates, where your users come from, and page-to-page behavior. But what about what happens on the page itself? When the users bounce, why…

Introduction In games, cognitive load plays a crucial role in the experience of the player. Cognitive load in the context of game design, refers to the mental effort and capacity players have to go through to process and understand information presented to them in a game (Sweller, 1999). In the context…